When I tell folks that I am a blogger, I am often immediately asked if I make money on it. No, I’m not trying to monetize my blog. So, why do I continue to blog, if not for the money? What defines success? Is my blog a success?
First, let’s look at the numbers. Because aren’t numbers the measure of success?
- In 2017, I had 34 posts. My goal was one a week… so that’s only 65% of my goal – not even a C grade.
- I’ve been told that 1000 visitors per month is a “solid number” for a non-company connected blogger. In the last 3 months I averaged 320 unique visitors per month with 950 views. I have regular readers (yeah!), but not nearly the numbers of visitors that defines a successful blog.
- According to WordPress I have 173 followers. I know I have readers that don’t follow (or comment), but tap in when I link my blogs to Facebook or LinkedIn. Quite a few IRL friends will mention something to me that they would only know because they read my blog! However, even if I fudge the number up, it’s nowhere near the thousands of followers the successful bloggers and vloggers have.
- I am still blogging after 2.5 years. I’ve heard statistics that few bloggers last beyond a year. So that’s a sign of sustainability a least. 🙂
So why do I continue to blog if the numbers would indicate I’m not successful at it? I often ask myself this question, especially on weeks where no blog topic seems to flow!
- My blog allows me to connect with caring, supportive people all over the world. When I was diagnosed with breast cancer, a group of blogging friends across 2 countries combined efforts to snail-mail me a handwritten get-well card. Simply amazing! And still gives me positive tingles.
- My blog provides me accountability on my plans. My readers remember what I’ve said – they are often my best accountability partners.
- My blog is my own life coach. Many times my blog writing is self-reflection or personal pep talking. If I write it down, I’m more likely to learn it.
- Commenters on my blog provide me with guidance from someone who is working through his or her own transition. And they also provide different points of view on the topics I’m working through. They provide me a feeling I am not alone because others have similar feelings and challenges.
When my blog resonates with someone, makes someone think, inspires someone to try something – that to me is success! Even if the numbers don’t support it.
Do you feel you’re a successful blogger? What is your measure?